FROM:madisonboom

WPP集团 - 奥美(Ogilvy & Mather)- 8分
Last year 去年得分- 9分

Ogilvy & Mather embrace another impressive year in mainland China. It’s honored by leading agency in R3 Agency Image Study. The network reorganized its structure, and appointed Scott Kronick and Chris Reitermann to lead its operations in Beijing and Shanghai, respectively. In Beijing, Mickey Chak elevated to chief planning officer role, while Doug Schiff promoted to ECD of OgilvyOne Beijing to replace Wang Daqing. In Shanghai, Kevin Lee was appointed Executive Creative Director, Shun-Ying Hsu to join Ogilvy to be CCO of Ogilvy Fashion & Lifestyle. In Guangzhou, Charles Chiu was named as president along with Louis Cacciuttolo as Southern China chief executive of OgilvyAction. The agency wins new business from Povos, Prima, JoeOne, Mitsubishi Motors, Youngor, Xiamen Mobile, 361, Comfort, MG AUTO, Fujian Daimler and others. Ogilvy still lead creative network in China both at international and local creative awards, Ogilvy Beijing picks up China’s first D&AD Yellow Pencil for its “Don’t leave” campaign for WWF. Otherwise, it wins four Cannes Bronze Lion and two Silvers and one Bronze at One Show. At China 4A Gold Seal Awards, the network took home 3 Gold, 10 Silver and 20 Bronze.

奥美迎来另一个美好的年份。在胜三代理商业形象调查中位居榜首。该公司去年重新调整了管理架构，柯颖德和韦棠梦分别出任奥美集团在北京和上海两地的首脑。在北京办公室，Mickey Chak被提升为首席策划官，Doug Schiff出任奥美互动执行创意总监，接替离职的王大庆；在上海，李兆光升任执行创意总监，来自台湾的创意奇才许舜英担任新创立的奥美时尚的首席创意官；在广州，招嘉宁担任奥美总裁，同时，Louis Cacciuttolo出任奥美行动营销南中国区首脑。奥美在去年获得包括奔腾电器、厦华、九牧王、三菱汽车、雅戈尔、厦门移动、361、金纺、名爵汽车、福建戴姆勒以及其他业务。在创意方面，奥美仍旧是中国最顶尖的代理商，在各种国际与国内广告奖中继续摘金夺银，特别是奥美北京成为中国地区首家在D&AD上夺得黄铅笔殊荣（WWF-“别离开”篇）的广告公司；除此之外，戛纳的4尊铜狮子以及One Show上的铜奖同样为其增添光芒；在本年的4A金印奖上取得3金10银20铜的佳绩。

WPP集团- 智威汤逊 (JWT)- 7分
Last year 去年得分-7分

JWT China has a reasonable year. In order to reinforce creative force, Elvis Chau from TBWA Shanghai, join in JWT Shanghai as Senior Creative Director, Andy Chan promoted to Group Creative Director, while Polly Chu elevated to CCO for Beijing office. On account service department, Helen Heatley joined as director to in charge of Unilever's Lux brand of hair and skin products in Greater China. And, Mike Nash as director to in charge of iconic Ford China account. The agency wins new business from Yili, Zespri Kiwi Fruit, Perfetti Van Melle, Red Bull, J&J Pharma, COFCO, Kanebo , President Food. As one leading creative network, the agency got honors at China International Ad Awards (1 Gold, 6 Silver, 3 Bronze), China 4A Awards (4 Silver, 6 Bronze), China Internet Ad Awards (1 Grand Prix, 2 Gold and 1 Silver).

智威汤逊在去年的总体表现相当不错。一方面，进一步加强创意团队，周锦祥从腾迈上海加入担任资深创意总监，陈汉辉升任创意群总监；朱伟幸被提拔为北京办公室的首席创意官。在客户服务团队方面，Henlen Heatley加盟负责力士在大中华区的护发与护肤产品业务；Mike Nash则负责福特中国的业务，负责相关的协调工作。智威汤逊去年获得更多的伊利业务，同时获得包括新西兰奇异果、不凡帝范梅勒糖果、红牛、强生、中粮集团、佳丽宝、统一食品在内的新业务。作为另外一家中国顶尖的创意网络，去年，智威汤逊在包括中国国际广告节（1金6银3铜）、中国4A金印奖（4银6铜）以及中国网络广告奖（1全场大奖、2金和1银）获得一系列荣誉。

WPP集团- 扬罗必凯(Y&R)-4分
Last year去年得分- 4分

After Tom Kao head Y&R Greater China operations, the agency continues to reinforce its senior management team- Michael Tsang and Henry Chan head Beijing and Shanghai offices, respectively. Jonathan Teo and Kelvin Koh join in as ECD of Beijing and Shanghai offices, as well as Wang Fang to in charge of Colgate creative. To enhance its strategic planning offering, it hires industry talent Stephen Drummond as Greater China Planning Director. In the new business front, Y&R wins Liby, Bank of Ping An, Master Kong, Shanghai Hutchison Whitecat, Kingworld Medicine Group and others. Despite all this, the agency’s performance in the creative awards was still lower.

在高东升执掌扬罗必凯大中国区区域网络以来，该公司持续增强高级管理团队-曾健生和程懿亮分别出任北京和上海办公室的总经理。张宗兴和许明泉则分别担任两个办公室的执行创意总监，本土创意人王放则担任高露洁组的执行创意总监。另外，来自麒灵的Stephen Drummond加入扬罗必凯担任大中华区策划总监，进一步加强在策划团队上的能力。去年，扬罗必凯广告获得包括立白、平安银行、康师傅、上海和黄白猫、金活医药集团以其其他业务。但令人遗憾的是，扬罗必凯在行业广告奖上的表现依然非常低。

WPP集团- 达彼思(Bates 141)- 5分
Last year 去年得分- 3分

Even the agency lost the Nokia creative business, eventually Bates 141 however wins some new significant accounts to balance. On the acquisition front, the agency continues to broadening its services with buy majority stake in digital boutique agency Evision. Frank Song and Josephine Tsai lead Bates Beijing and Shanghai offices, respectively. CK Chen and Greater China ECD Norman Tan departed from Bates 141 Shanghai, then Wendy Cheung and Yu Chun Kit joined as ECDs and quited in a short time. Fareeda Cassumbhoy joined as National Integration Director. The agency won new business such as Huawei, LG, AIA, Xian-Janssen etc. Creatively, the agency performed well and scored on China International Ad Awards (1 Gold, 1 Silver, 3 Bronze) and China Internet Ad Awards (1 Silver).

即使面临丢失诺基亚业务的阵痛，达彼思通过一年来多项重大业务的赢得，弥补了诺基亚所遗留下来的缺口。达彼思继续加快并购的脚步，通过并购小型互动代理商益君数码来拓宽服务的领域。宋宗诚和蔡慧媛分别领导北京和上海办公室。谢志杰和大中国区执行创意总监陈耀福先后离任，此后张秀华和余俊杰加盟担任执行创意总监，但在年底又相继离开。贾殷殷年初加入担任全国整合营销总监，负责协调公司内的整合工作。该公司在去年获得包括华为、友邦保险、乐金电子、西安杨森等客户。创意方面，该公司在包括中国国际广告节（1金1银3铜）和中国网络广告奖（1银）获得不错的表现。

WPP集团- 葛瑞广告(Grey Group)-4分
Last year去年得分- 4分

After numerous years’ inconstant top agency leader, Grey China faced the puzzle again. Its Greater China chief Steven Lin departed in year end, and Grey had to reorganize its top management team- Hong Kong MD Danny Mok extends to oversee Shanghai office, plus Beijing office MD Tammy Sheu and G2 Head Tony Ip to form the top management team. Bernard Wong promoted to GM for Shanghai office. In terms of new business, it wins Double A, Cayo, Skoda, Mercedes Benz. Creatively, the agency wins 1 Silver and 6 Bronze at China 4A Golden Seal Awards.

在多年频繁的高层更换之后，葛瑞广告再次面临这个难题，其大中国区总裁林文河在年终挂职而去。葛瑞不得不再次调整最高管理架构。香港办公室董事总经理Danny Mok被提升为香港/上海两地的首席执行官，并与北京办公室董事总经理许菁文,G2大中国区首脑叶国洪组成最高管理团队。Bernard Wong提升为上海总经理。在新业务上，葛瑞获得了包括Double A, 采幽、斯柯达、梅塞德斯-奔驰等客户的委任。创意上，该公司在中国4A金印奖上获得了1银6铜。

宏盟集团- 国安DDB- 6分
Last year去年得分- 4分

In Beijing, after Donald Ma departure, VP Edward Zhang and ECD David Lin jointly oversee the office. Barry Low joins in DDB China as senior CD. Lee Shih-yen joins in DDB Shanghai as Creative Director. Jit Hoong Ng has joined Tribal DDB as Managing Director.
In terms of new business, the agency wins Rong's, Chow Tai Fook, Kimberly-Clark Kotex, Deutsche Bank, Brand China, Pepsi Digital. Compare with former years, DDB Group has made great step on improving creative reputation, with a series of honors from China International Ad Awards (2 Gold, 4 Silver, 3 Bronze), China 4A Awards (2 Silver, 3 Bronze), and others.
恒美北京办公室董事总经理Donald Ma离任之后，副总裁Edward Zhang与执行创意总监连浩均联合管理该办公室。刘志发加盟出任资深创意总监，李实衍出任创意总监。伍一菘执掌Tribal DDB，任职董事总经理。在新业务方面，恒美国安去年获得了包括荣氏果汁、周大福、金佰利-高洁丝、德意志银行、商务部、百事互动等业务。与往年有较大改变的是，恒美-国安开始在创意方面上有巨大的提升，在中国国际广告节（2金、4银、3铜）、中国4A金印奖（2银3铜）上取得一系列荣誉。

宏盟集团- 天联广告(BBDO)- 7分
Last year去年得分-6分

BBDO continues to enhance its creative team, with Danny Chan to be Creative chief of Beijing, and Lim Chiao Woon from Euro RSCG Singapore to head Guangzhou office as ECD. Almon Lam also promoted to BBDO Shanghai ECD. On the strategic planning side, Hans Lopez-Vito joined to replace Harjot Singh as national Strategic Planning Director. With acquisition minority stake of Shunya, the agency had steadily strengthened its presence in northern China. With appointment from Mercedes-Benz, BBDO Beijing had leap into high profile. The agency outgunned other agencies to win Tiffany and Krispy Kreme, R3-lead pitches. Other new business come from New Balance, Wenjun, Versace, LVMH, but also lost VISA to sibling TBWA due to global realignment. On creative front, BBDO win honors from China Ad Awards (1 Gold, 1 Silver and 2 Bronze) and China Effie awards (2 Bronze).

天联广告进一步加强其创意管理团队，陈永泰出任北京办公室执行创意总监，林照文出任广州办公室执行创意总监，林永强也被提升为上海办公室的执行创意总监。在策略企业方面，Hans Lopez-Vito接替Harjot Singh出任全国策略企划总监。随着并购宣亚集团，该公司在北中国市场的优势获得长足的提升。在获得梅塞德斯-奔驰的重大业务委任之后，天联北京办公室的整体实力也有了很大的增进。去年，天联在由胜三主持的蒂芙妮和Krispy Kreme的业务比稿中也战胜了其他代理商，获得这两项业务。其他的新业务还包括新百伦、文君酒、范思哲、LVMH等，但也由于全球重新委任，把维萨卡的业务丢给了姐妹公司腾迈。在创意上，天联广告在包括中国国际广告节和中国艾菲奖上取得了一定的成绩。

宏盟集团- 腾迈(TBWA)- 7分
Last year去年得分- 6分

TBWA has a successful year, both on new business and creative reputation. The biggest story is China’s first ever Gold Lion at Cannes from adidas’ Olympics campaign. The company keeps stable management team, though CEO Gavin Heron relocated to South Africa, and advertising veteran Donald Chan replaced in coming year. Ruth Ang promoted to national MD and will majorly oversee Tequila unit, while Jocelyn Yong as GM for Tequila. Agency.com appointed Eugene Chew to replace Jason Kuperman as MD, and also hire Allen Wang as Business Director and Elizabeth Sun as Account Director. The agency wins Porsche, Costa Coffee, Tencent, InBev and others. It’s a fruitful year on creative for TBWA, despite of Cannes Gold lion, it also perform well at local awards- China International Ad Awards (1 Grand Prix, 4 Silver, 7 Bronze), China 4A Golden Seal Awards (1 Grand Prix, 4 Gold, 8 Silver, 3 Bronze) and China Effie’s Grand Prix.

腾迈广告迎来成绩斐然的一年，无论是在新生意还是在创意声望上。去年最辉煌的成就不能不提到其为阿迪达斯创作的奥运传播战役在戛纳广告节上为中国广告行业夺得的第一尊金狮。腾迈保持稳定的管理团队，尽管08年底贺敬勋回归南非，而作为中国广告市场上经验丰富的陈念端也将接替执掌腾迈中国。洪咏慧被提拔为全国董事总经理，但未来将负责重要的线下服务单元Tequila, 杨慧敏同样加入担任总经理一职。互动单元Agency.com任命邱有仁接替Jason Kuperman出任董事总经理，王培伦和孙琼加盟分别担任业务总监与客户总监；该公司去年获得了保时捷、咖啡世家、腾讯、英博集团等新业务；在创意上，腾迈集团迎来丰收的一年，除了戛纳金狮之外，其在本土创意奖-中国国际广告节（1全场大奖、4银、7铜）、中国4A金印奖（全场大奖、4金8银3铜）以及艾菲奖(全场大奖)上成绩耀眼。

阳狮集团- 阳狮广告 (Publicis)- 7分
Last Year 去年得分- 7分

Publicis China restructured its Beijing management team as Yang Ke resigned, Wendy Tseng come in to replace as MD and ECD Jason Zhao take Managing Partner role. In Shanghai, National ECD Violet Wang departed to start up her own agency. The agency also officially launched its digital unit Publicis Modem while hired Pete Lin as account services head. Another hire is Jeff Leong, taking business director role. Publicis also had a decent new business year with wins from Nestle, Absolut, ChangAn Autos, Kirin ,Kerry Oil, Brightfood, Frito Lay, Kao Shampoo, 3M amongst others. The agency scored at China 4A Awards with 1 Silver and 3 Bronze.

随着杨克的离开，阳狮广告重新调整了北京办公室的管理团队，曾郁雯出任董事总经理，创意掌门赵军升任董事合伙人。在上海，全国执行创意总监王懿行则辞别自创公司。阳狮正式启动互动单元Publicis Modem, Pete Lin和Jeff Leong分别担任客户服务总监和业务总监之职。在新业务上，阳狮广告表现不错，获得了雀巢、绝对伏特加、长安汽车、麒麟啤酒、嘉里粮油、光明食品、乐事、花王、3M等新委任。该公司在中国4A金印奖上获得1银3铜。

阳狮集团-盛世长城(Saatchi & Saatchi)- 6分
Last year 去年得分- 6分

Saatchi & Saatchi enhances its digital offerings with form a joint-venture with Energy Source- Saatchi & Saatchi Energy Source Integrated Interactive Solutions. Saatchi & Saatchi Beijing has appointed Allen Lin as the Regional Director for Greater China on Lexus and Toyota. The agency revamps its creative force with hire Edmund Choe (replaced Peter Soh) as Greater China CCO and Fan Ng as ECD of Guangzhou. Lesley Tse departed the agency as GCD of Guangzhou. This year, Saatchis wins business from Nippon Paint, Suntory, Meng Niu (Ice Creams & White Milk) and Vatti, while loses Ping An Bank and Zhejiang Mobile. The agency performed well on local creative awards – China Advertising Awards (1 Gold, 7 Silver and 2 Bronze), China 4A Awards (1 Gold, 2 Silver and 4 Bronze). Its work for Nippon Paint- “My Inspiration, My Nippon Paint” wins 1 Gold at 1st Asia-Pacific Effie Awards.

盛世长城广告去年加强其在互动领域的能力，与本土领先互动代理商安瑞索思建立合资公盛世安瑞。北京办公室任命林奎翰出任大中华区雷克萨斯与丰田业务主管。Edmund Choe接替苏秋萍成为盛世长城首席创意官，吴凡加入广州办公室任职执行创意总监，而创意群总监谢慧贤则离开该公司。去年，盛世长城获得的新业务包括立邦漆、三得利、蒙牛（冰淇凌/液态奶）和华帝，同时也丢失了平安银行和浙江移动。该公司在本土创意奖上表现不俗，包括中广节上的1金7银2铜，中国4A奖上的1金2银4铜。另外，其为立邦漆所创作的“我的灵感，我的立邦”在首届亚太艾菲奖也为中国赢得了一项金奖。

阳狮集团- 李奥贝纳(Leo Burnett)- 6分
Last year- 去年得分-7分

At Beijing, Leo Burnett acquired local agency W&K to form Leo Burnett W&K and regains its presence at this important market. At Shanghai, the agency acquired EmporioAsia to enhance its digital offerings. In Dean Bramham’s one year more tenure, the agency had keep stable. In new year, Weiwei Chen will replace Bramham to be head of Shanghai office. Lou Knowles promoted to Client Services Director for Arc, and Susan Goncalves joins as Management Supervisor on McDonald’s. On new business front, Burnett wins new business from Midea, Vanke, Zheijiang Mobile, Double A, Sony Ericsson, Hongguo International, Aokang, but lost Cadillac (to McCann) and Minute Maid (to BBH). Creatively, Leo Burnett took home 1 Gold, 2 Silver and 3 Bronze at China International Ad Awards, 1 Silver at China Internet Advertising Awards.

在北京，李奥贝纳收购了本土广告公司维传凯普，获得了在该重要市场上的立基点。在上海，则通过并购宜拉商务咨询加强其在互动领域的优势。在Dean Bramham的任期内，整个李奥贝纳保持稳定的态势。新年里，陈薇薇将接替出任上海办公室的首脑。Lou Knowles提升为Arc的客户服务总监，Susan Goncalves成为重点客户麦当劳的管理主管。在新业务领域，李奥贝纳获得包括美的、万科、浙江移动、Double A、索爱、宏国国际、奥康等业务，但也丢失重要客户凯迪拉克（麦肯）和美汁源（百比赫）。在创意方面，该公司在中国国际广告节以及中国网络广告奖上颇有斩获。

Interpublic集团- 麦肯(McCann Erickson)- 6分
Last Year 上年得分：5分

McCann launched its luxury unit called "Luxury Box" for its premium clients Cadillac. McCann promoted Ame Tang to be GM of Shanghai office and Lee Suen head M-Lab, as well as Vincent Pong to ECD of Shanghai, Barry Colman to Shanghai EVP. Bill Chan also joined in Beijing office as ECD from DraftFCB Shanghai. This year, McCann secured new business from SGM (Cadillac), Jian Li Bao, Star River Property, Industrial Bank and other dozens of clients. It also lost Tiffany and Nestle. Creatively, McCann just perform average on China Advertising Awards (1 Gold, 1 Silver, 1 Bronze) , China 4A Awards (5 Bronze) and other creative awards.

麦肯去年启动了专门服务高端客户的“Luxury Box”，以及新传播单元M-Lab。邓淑仪升任上海办公室总经理，孙浚良出任M-Lab总经理，Barry Colman升任副总裁；冯子伟升任上海办公室执行创意总监，陈国辉成为北京执行创意总监。去年，麦肯获得的新客户包括凯迪拉克、健力宝、星河湾、兴业银行以及其他20多项委任。该公司在创意方面获得的荣誉包括中国广告节上的1金1银1铜，中国4A金印奖上的5铜等。

Interpublic集团-博达大桥(Draft FCB)-5分
Lasy year 去年得分- 4分

DraftFCB has a challenging year, after departures of China MD Kenny Chang and Beijing GM Amy Peng, then appointed Fanny Yum and David Chu to head Beijing and Shanghai offices, respectively. The lagged Beijing office had been downsized, and, Shanghai ECD Bill Chan departed to sister agency McCann Beijing. It also named industry talent Diana Jim to in charge of newly-created unit CID greater China. Longtime client Haier abruptly assigned Olympics project and eventually develop reasonable campaign for latter. Amongst, the agency welcomes new business such as Haier air-conditioning, New World Hotels, Ricola. Draft FCB got one Bronze Lions from Cannes, and performs well at China Advertising Awards (2 Gold, 4 Silver and 1 Bronze).

博达大桥迎来挑战性的一年，特别是全国总经理湛祥国和北京总经理彭梅凤相继离职。之后，该公司任命任妙玲和朱孝仁出任北京和上海两个办公室的总经理。遭遇困境的北京办公室也开始缩编规模，而上海创意首脑陈国辉也转战麦肯。詹楚仪出任新设立的顾客行销及互动单元CID的首脑。长期客户海尔在年中委任其奥运传播项目，也相对出色地完成了整个传播战役。去年获得的新业务包括海尔空调、新世界酒店、利口乐等。博达大桥获得了戛纳的一尊铜狮，以及在中国国际广告节上收获了2金4银1铜。

Interpublic集团-睿狮传播(LOWE)- 5分
Last Year 去年得分-4分

Lowe continues to strengthen its senior team. It appointed Lylah Juinio as senior Business Director in charge of the Johnson & Johnson account. Lowe continues to revamp its strategic planning team with hire Stephanie Mu and Reggie Jin as Strategic Planning Directors. It also reinforced creative team with Thomas Zhu (CD), Vivian Fung (CD), Miki Ho and Seven Zhan (ACD) at Shanghai office, and Jenny Li and Ma Monan at Lowe Beijing. Lowe expands its relationship with Unilever, and got assignments from Wall’s Ice Cream and Knorr. Beyond that, the agency also secured work for URC, Disney English Learning, China Mobile BTL, China Mobile International. Creatively, it honored throughout China Effie, China 4A Awards and China International Ad Awards.

睿狮传播去年以来继续增强高级管理团队，Lylah Juinio出任高级业务总监负责强生业务。睿狮任命靳彤晖和牟文怡担任策划总监；另外创意团队里，朱海良、冯晓韻担任创意总监，詹育卿出任副创意总监；黎国坚和马漠楠加入北京团队。睿狮继续拓展与联合利华的合作关系，获得冰淇淋以及家乐的新业务。除此之外，该公司还获得来自URC,迪斯尼、中移动线下、中移动海外等业务。在创意奖上，在中国艾菲奖、中国4A奖以及中国网络广告奖上皆有斩获。

哈瓦斯集团-灵智(Euro RSCG)- 7分
Last year去年得分- 6分

It’s a year of Change, for Euro RSCG, especially on personnel. Joseph Wang joined the network as North Asia Chairman, and appointed Dennis Wong as South China chief, with Edward Su to head Eastern China operations. Beijing office head Bennett Chiu retired from the agency at the year end, and national ECD Eddie Wong left to chase personal interests. Fred Tong joined Euro Beijing as CCO and Frank Chang switched to local agency. In Guangzhou, local talent Michael Tam was promoted to GM role. In 2008, Euro RSCG has another plenteous new business year, top on R3 New Business Ranking, with wins from Lulu Drinks, Bank of China Olympics, Midea, Dong Feng Peugeot, AMD, Great Wall Wine, Slek Shampoo, Bank of East Asia and China Telecom, and so on. The agency performs average on creative at China Ad Awards (1 Silver, 5 Bronze) and China 4A Awards (1 Silver, 2 Bronze).

对于灵智集团来说，2008年是改变的一年，特别是在人事上的一系列变动。汪少杰正式入主灵智，出任北亚区主席，此后，先后任命王继兴为香港及南中国区集团董事总经理，苏立为上海及华东区集团董事总经理。北京办公室首脑招炳燊退休，中国区执行创意总监黄国雄自立门户。汤德麟履新灵智精实北京，出任首席创意官，张文主离去加盟一家本土广告公司。在广州，谭旻出任灵智广州总经理。2008年，灵智在新业务上收获丰实，在胜三的中国区新业务排行榜上位居首位，获得包括露露、中银奥运、美的、东风标致、AMD、长城葡萄酒、舒蕾、东亚银行以及中国电信在内的新业务。去年该公司在包括中国国际广告节以及中国4A金印奖等创意奖上成绩比较一般。

Independent- 韦柯（Wieden+Kennedy）- 4分
Last year去年得分- 5分

“Nike” and “Olympics” are absolutely two key words for Wieden+ Kennedy. The agency very focused on improving the engagement the brand with Chinese consumers around Beijing Olympics. The campaigns for Nike are impressive and multiple, especially on Liu Xiang’s departure. Nick Cohen to replace Frank Hahn as new ECD for China, Conan wang and Ray Chen join as Creative Director. Francis Lam joins as Creative Technologist to boost W+K’s digital offering. On new business front, W+K wins Converse and Shanghai Watch. The agency’s ‘Nike Zoom Campaign’ took home a Interactive Gold at One Show.

“耐克”和“奥运”绝对是韦登迪广告公司的两大关键词。该公司去年主要集中在帮助提高耐克在中国市场上与消费者的沟通和积极交战中-通过北京奥运良机。其为耐克所创作的传播战役多种多样，表现令人印象深刻，特别是在刘翔退赛上的快速反应上。Nick Cohen接替Frank Hahn出任创意首脑，王康伦和Ray Chen担任创意总监；林升源出任新媒体技术主管，提供创新的新媒体技术和理念，领导并执行具体方案 。在新业务方面，韦登迪获得了匡威和上海手表的委任。其为耐克创作的“Zoom狂足快跑”传播战役在One Show上获得一枝互动项金铅笔。

Independent- 百比赫(BBH)— 4分
Last Year去年得分- 4分

This year, BBH Asia Pacific honored by MEDIA magazine as “Independent Agency Of The Year”.While Planning Director Pete Heskett leaves BBH China for JWT, the agency appointed Tracey Lee and Tracey Ruddy as senior Planning Directors. The agency keep stable relationship with Johnnie Walker, Unilever, and wins new business from Fila, Minute Maid and Lux assignment. The agency performed good at China Effie Awards (1 Bronze), China International Advertising Awards (1 Gold) and China 4A Awards (1 Silver).

今年，百比赫获得行业权威杂志《Media》颁发的“年度最佳独立代理商”。长期的策划总监Pete Heskett离开百比赫中国转战智威汤逊东南亚，该公司迅速任命Tracey Lee和Tracey Ruddy出任高级策划总监。该公司与尊尼获加、联合利华等重要客户保持稳定的合作关系，并且在去年获得了Fila, 美汁源和力士的新业务。百比赫在包括中国艾菲奖（1铜）、中国国际广告节（1金）和中国4A金印奖（1银）获得一定的成绩。

Independent-威汉传播( WE Marketing)– 5分
Last Year去年得分- 5

WE Marketing Group continued to grow rapidly in 2008.As a three year old agency network positioned as "East meets West", WE marketing group maintained staffing at 230 in 5 offices whereas over 100 staff in Shanghai. WE continues to upgrade its talent pool, with Daisy Ching hired as MD in HK, Keith Chan promoted to GM in HK, Xavier Sun and Li Dong head Shanghai and Beijing offices’ creative as ECD. On account services side, Patrick Ha prompted to GAD in SH, and Steven Zhang joined Beijing office as GAD. New business wins included retainer clients such as Disney English, Diageo, Garden Biscuit, Dabao, Robam kitchen Appliances, Founder Computers, and Bauhinia Household Paint. The agency remains important relationship with Omega, Mercedes Benz, SAIC Roewe, Estee Lauder and Mentholatum. WE marketing group also scored in the 15th China Advertising Festival, especially on Automobile segment.

威汉传播在2008年继续保持快速的发展。作为一家成立三年的代理商，并且定位为“East meets West”，威汉传播在5个办公室拥有230多名雇员（上海办公室100多名）。去年，该公司继续加强在高级人才的投资，在香港办公室程小慧和陈志良分别担任董事总经理和总经理；李东和孙学分别出任北京和上海办公室的执行创意总监。在客户服务方面，夏汝辉升任上海客户群总监，张朝出任北京客户群总监。去年威汉获得的新业务包括迪斯尼英文项目、帝阿吉奥、嘉顿饼干、老板橱具、方正电脑、大宝、紫荆花制漆等。并且与欧米茄、梅塞德斯-奔驰, 上海汽车、雅诗兰黛与曼秀雷敦保持良好的合作关系。创意方面，该公司在15届中广节上颇有收获，特别是在汽车广告奖上摘金夺银。

Independent- 尚思(M&C Saatchi) – 3分
Last Year去年得分- 2分

Under the helm of Angela Hsu and Tony Yeung, the agency keep its operations steady. The agency has developed Olympics campaign for Uni-President, On the new business side, the agency wins Oman Tourism, Jet Airways, Uni-President, Abbott. Similar with former years, M&C Saatchi is still keep low profile on Creative, without any industrial awards honor in last year.

在许苹芬女士及杨北金的领导下，尚思广告整体比较平稳。2008年，该公司为统一企业发展创作了奥运传播战役。在新业务方面，获得了阿曼旅游局、Jet Airways、统一、雅培等业务。与之前数年相类似的是，该公司在创意奖上的表现非常低，去年在本土主要广告奖上颗粒无收。

Independent- 麒灵(Nitro)- 3分
Last Year去年得分- 3分

In early last year, Stephen Drummond resigned to Y&R, and Weiwei Chen came in as CEO. But after its unsuccessful deal with local agency Meikao, Chen also departed to another agency. Eventually, Jennifer Tan takes charge of the agency as China CEO and continue to lead creative department. Positively, Shannon Dix rejoins as General Manager to oversee account management, and Claudio Barreto will be head of planning. Nitro wins new business including Burger King, Electrolux, Quaker, Little Sheep, as well as ended relationships with Mizuno. The independent agency is yet to build up creative reputation both on local and global level.

在年初，Stephen Drummond辞职加入扬罗必凯广告，之后陈薇薇加入担任首席执行官。由于与本土代理商梅高之前的合作寻求失利之后，陈女士也再次离去。最终，创意部首脑Jennifer Tan升任首席执行官，并且继续领导创意部。幸运的是，Shannon Dix即将重新加入担任总经理一职，负责管理客户部，Claudio Barreto成为策略部主管。麒灵广告在去年获得了汉堡王、伊莱克斯、桂格、小肥羊等客户，但与美津浓的合作关系终结。该公司仍然需要努力提高其在创意上的声望，无论是在国际还是本土。

Independent- 电通(Dentsu) – 6分
Last Year去年得分- 6分

Gentaro Komiya relocated from Taiwan to replace Mikio Shiba as Managing Director of Dentsu China. In earlier this year, Dentsu also signs a agreement with Focus Media to form a new internet advertising shop- Dian Zhong Digital Ad Ltd, to boost their solutions capabilities and media buying competence. It lost Haier’s Air conditioning creative business to Draft FCB. Dentsu also performed average at local awards- China International Ad Awards (1 Gold, 3 Bronze) and China Effie (1 Bronze).

小宫源太郎从台湾转到北京接替志波干雄出任北京电通董事总经理。在年初，电通与分众传媒签订一项协议，合资成立了电众数码，来推进他们的数字媒体解决方案以及媒介购买优势。去年，其将海尔空调创意业务丢给了博达大桥。电通在中国本土的广告奖上也有所表现，在中国国际广告节上获得1金3铜，在中国艾菲奖上获得了1铜。

Independent- 灵狮(Lintas)- 5分
Last Year去年得分- N/A

With leadership of Shen Zanchen and Tiger Fu, Lintas has grown to one of leading local agencies in China (Nevertheless, IPG owns minority stake of 20%). After reorganizing in 2006, the agency had very focused on four categories- auto, communications, Real Estate and financial. Lintas had developed a series of impressive marketing campaigns for Audi in the very Olympics year. Notably, in the high competitive China Mobile creative pitch, the agency secures the flagship GoTone, Easy Own and Data Service duties. On China International Ad Awards, Lintas wins 4 silver and 7 bronzes, mainly on the Automobile category.

在沈赞臣先生与总经理伏虎的带领下，灵狮广告正在成为中国本土领先的代理商之一（尽管IPG拥有少数的20%股权）。在2006年重新调整之后，该公司主要集中关注四大领域——汽车、电信、地产和金融。灵狮去年为奥迪汽车发动了一系列令人印象深刻的传播活动。值得注意的是，年底竞争激烈的中国移动创意业务比稿中，该公司赢得了重要的全球通、神州行以及数据业务的业务。在去年的中国国际广告节上，灵狮在中国汽车广告总评榜里摘得4银7铜等。

一直不知道BMW是哪家做的，终于知道了。

　　百事公司于上月发布了他们的全新标志，百事笑脸。这是继百事2002年改版之后最新的一次更新。此次标志 是由全球最大广告集团之一的Omnicom旗下的Arnell分公司花5个月时间设计的。据了解这也是百事公司自成立以来第11次换标志 。新标志可能将在全球范围内，从2008年底或者2009初开始应用。

　　百事可乐的蓝色和红色全球商标将成为一系列的“微笑” ，中央白色带弧形会因不同产品而有不同的角度。Diet Pepsi 和Pepsi Max会采用小写字体。而同为百事旗下的产品佳得乐品牌形象也将重新设计，会更加注重品牌自身，并突出佳得乐（Gatorade）中的“G”。百事公司的首席营销官Dave Burwick在讨论更改百事包装瓶会议上说：“如果我们不迅速改变，我们有可能成为一个历史的脚印。”

 相信不久的将来，百事还会再次换标。

 FROM:梅花网http://www.meihua.info/today/post/post_8a457f4f-b3e4-49fc-b8ca-b73ca2ce2cc1.aspx

鉴于时下选秀成风，那么俺们创意圈里有人突发奇想排了个十大创意总监/文案/美指也就不奇怪了。究竟哪些人最后问鼎了“业内十大”的美誉，而你，真的心服口服么？……

陈雯斐（Candy Chen） 报道

这回华丽地抛出“十大创意总监”、“十大文案”、“十大美术”这些个彪悍的Title让业内人士一争高下的，乃21世纪广告是也。

在放榜之前，大家有必要先了解一下整个“选秀”的流程和规则。

首先，Call for entry 啦。只不过这次的Entry不是平面海报TVC，而是创意人。据悉，一共有93位创意总监，67位文案，78位美术指导应邀前来。
然后是初选。由专门的评选小组筛选后，51位候选人（24位创意总监，13位文案以及14位美术指导）成功晋级决赛。
接着，秉承着“群众的眼睛是雪亮的”的精神，这51人——连同履历、作品、照片一起被晒到网上，等待网民公决。
最后的结果则是由人气投票（70%）和专家评选（30%）结合产生。

如是，11月16日晚，在“21世纪广告2007-2008年度中国十大创意总监/十大文案/十大美术指导”颁奖盛典现场里齐刷刷的镁光灯的照耀下，大家便欣赏到了30张意气风发的笑脸。分别是（排名不分先后）：

十大文案：
丁和珍（上海BBDO）；叶青竹（北京BBDO）；王跃斌（北京Bates141）；邓斌（上海DDB）；杜彬玉（北京EURO）；赖致良（上海Saatchi&Saatchi）；况剑（大连180）；张军（卓越形象）

十大美术指导：
江畔（上海BBDO）；李继龙（上海TBWA）；禹峰林（北京奥美）；聂浪（上海DDB）；程忆（汉唐国际）；曾皇文（好耶广告）；朱纯皓（上海麦肯）；陈丽云（广州Saatchi&Saatchi）；宋朝博（海润国际广告）；阎岩（维传凯普）

十大创意总监：
周俊芬（上海TBWA）；陶为民（安瑞索斯）；黄伟（汉唐国际）；熊超（上海DDB）；卢郁炜（互通国际）；陈奕阳（梅高）；吴凡（广州Saatchi&Saatchi）；冯大鹏（北京JWT）；李弘扬（卓越形象）；吴天赋（上海EURO）

“真是的，还有很多有料的CD怎么不在上头？他们近年来的成绩可是有目共睹的！”此名单一出，这样地窃窃私语和疑惑当即不胫而走。传到主办方耳朵里估计也只能两手一摊：“没辙，他们没有报名参加啊。”

所以，明后年如果再有这样的选秀活动，是不是可以考虑修改下规则？先来个普查，把所有活跃在一线的CD一网打尽，再来个全民海选，这样多过瘾，一个也不会少。只不过这个工作量……呃……还是闪人吧。

——FROM

长城广告奖,全部名单火爆出炉

全场大奖 

金奖  

 金奖：户外

上海- 目前接到比较确切的消息，达彼思大中华区执行创意总监陈耀福（Norman Tan）将在近期离开这家WPP旗下的创意公司，下一站未明。2005年4月1日,Norman Tan离开原先效力多年的JWT接到余沛文的邀请转战Bates Asia担任创意首脑。不过到了2007年，Norman Tan转任大中国区执行创意总监。而由创意新星印度人Sonal Dabral接替他担任达彼思区域创意总监。

 （偷自madisonboom，一般人我不告诉他）

当初丰田RAV4的大比稿今日终于有了结果。

DMG和电通分享这块大蛋糕，其中CREATIVE部分花落DMG.